Ricardo Seixas 21/09/2023 Ricardo Seixas 21/09/2023

You Fibre’s Rebrand to ‘You’

This has been a great campaign to work on, as we have really been able to demonstrate our point of difference as an agency. You’s detailed understanding of ready-to-service areas, big data, and audiences, meant we could plan very strategically with minimal wastage.

We overlaid first and third-party data with our internal planning tool, so we can locate formats and media owners that fall within immediate proximity of the desired postcodes. We are excited to see how our media mix will support the direct sales team.

Ricardo Seixas 18/09/2023 Ricardo Seixas 18/09/2023

CGI Marketing Campaigns: Are they here to stay?

More and more brands are exploring hyper-realistic CGI campaigns and consumers seem to love it. However, like other marketing campaigns, there are considerations to be aware of, such as how easy it is to share the online campaign without context or credit.

Ricardo Seixas 15/09/2023 Ricardo Seixas 15/09/2023

News: One Day named for Prolific North’s Independent Agencies to Watch 2023

One Day, one of the fastest and youngest agencies to take it to the Top 50 Integrated Agency list, is now named “Agency to Watch”.

Ricardo Seixas 01/09/2023 Ricardo Seixas 01/09/2023

Press Release: One Day Agency boosts You to new speeds.

One Day supports YouFibre’s rebrand to You in a nationwide outdoor campaign with nearly 2,000 placements to boost awareness in new service areas.

Ricardo Seixas 10/07/2023 Ricardo Seixas 10/07/2023

What are some ways to utilise effective brand storytelling in content creation?

In this blog, we explore how effective brand storytelling can be applied to content creation, unlocking the potential to inspire, engage, and leave a lasting impression in the minds and hearts of consumers. From defining your brand narrative to incorporating authenticity, visuals, and audience engagement, we delve into the essential elements that help brands effectively tell their story and drive impactful content strategies.

Ricardo Seixas 04/07/2023 Ricardo Seixas 04/07/2023

Creating Engaging TikTok Content

TikTok has evolved from a trend-led app to a cultural powerhouse, offering brands a unique space to connect with audiences through creativity and authenticity. In this guide, we break down how to create truly engaging TikTok content—from native ad formats and storytelling to platform-specific best practices. Plus, get expert insight from Alexandra on why mastering TikTok is key to brand growth in 2025.

Ricardo Seixas 26/06/2023 Ricardo Seixas 26/06/2023

Google Ad Extensions You Should Be Using

Google Ad Extensions are added pieces of information you can use with your search ads.

Ricardo Seixas 19/06/2023 Ricardo Seixas 19/06/2023

Traditional vs Digital Billboards Which is better?

If you’re looking at expanding your marketing mix to include billboard advertising, you might be asking yourself what’s better for your brand, paper or digital billboards.

So what are the differences?

Ricardo Seixas 12/06/2023 Ricardo Seixas 12/06/2023

Which is better: Klaviyo or Mailchimp?

Klaviyo and Mailchimp are two of the most popular email marketing platforms.

While they both serve the purpose of email marketing, there are some key differences. Here are the pros and cons of each platform.

Ricardo Seixas 05/06/2023 Ricardo Seixas 05/06/2023

Building Brand Guidelines - The Basics

Brand guidelines are an important tool in any brand's arsenal and should be one of the very first things you think about when setting up a brand. Here are 5 basic points you should include.