Erica Opiala 9/21/23 Erica Opiala 9/21/23

Big Commerce Campaign

We supported Big Commerce with an OOH activation campaign across the digital rail network.

Erica Opiala 9/21/23 Erica Opiala 9/21/23

You Fibre’s Rebrand to ‘You’

This has been a great campaign to work on, as we have really been able to demonstrate our point of difference as an agency. You’s detailed understanding of ready-to-service areas, big data, and audiences, meant we could plan very strategically with minimal wastage.

We overlaid first and third-party data with our internal planning tool, so we can locate formats and media owners that fall within immediate proximity of the desired postcodes. We are excited to see how our media mix will support the direct sales team.

Erica Opiala 9/18/23 Erica Opiala 9/18/23

CGI Marketing Campaigns: Are they here to stay?

More and more brands are exploring hyper-realistic CGI campaigns and consumers seem to love it. However, like other marketing campaigns, there are considerations to be aware of, such as how easy it is to share the online campaign without context or credit.

Ricardo Seixas 9/15/23 Ricardo Seixas 9/15/23

News: One Day named for Prolific North’s Independent Agencies to Watch 2023

One Day, one of the fastest and youngest agencies to take it to the Top 50 Integrated Agency list, is now named “Agency to Watch”.

Ricardo Seixas 9/1/23 Ricardo Seixas 9/1/23

Press Release: One Day Agency boosts You to new speeds.

One Day supports YouFibre’s rebrand to You in a nationwide outdoor campaign with nearly 2,000 placements to boost awareness in new service areas.

Guest User 7/10/23 Guest User 7/10/23

What are some ways to utilise effective brand storytelling in content creation?

In this blog, we explore how effective brand storytelling can be applied to content creation, unlocking the potential to inspire, engage, and leave a lasting impression in the minds and hearts of consumers. From defining your brand narrative to incorporating authenticity, visuals, and audience engagement, we delve into the essential elements that help brands effectively tell their story and drive impactful content strategies.

Guest User 7/4/23 Guest User 7/4/23

Creating Engaging TikTok Content

With around 18% of the world's adult internet users being present on TikTok, the platform can be a very appealing channel for many brands to advertise on. As a very video-heavy and creative space, the platform needs to be within reach for your brand in terms of creating effective ad content. However, users on the platform appreciate an unpolished, honest and sincere ad over a corporate sales pitch. Here are some of our tips for creating engaging content for your TikTok ad strategy.