In this blog article, we explore why advertising in TfL is considered super effective, focusing on aspects like cost efficiency, diverse advertising formats, campaign cost variability, audience reach, and the critical role of frequency in successful campaigns.

This article explores how businesses can approach setting their advertising budgets, the role of advertising agencies in this process, and provides insights into budgeting for advertising campaigns in different city scales like Manchester and London.

In the fast-paced and dynamic world of advertising and marketing, media agencies have emerged as pivotal players. Their role is not only significant but also multifaceted, as they navigate the complex landscape of media planning and buying to aid brands in reaching their target audience effectively. This essay delves into the essence of a media agency, its functions, and the numerous benefits it offers to brands.

In our previous blog, we covered the concept of experiential campaigns and their potential effectiveness when executed proficiently. While each experiential campaign possesses unique characteristics, certain fundamental practices can significantly influence its success.

Experiential marketing is a strategic approach that involves actively involving consumers and motivating them to partake in a brand experience.

Regardless of the ongoing debate, one fact is crystal clear – AI is not a passing trend; it's a permanent fixture, and businesses need a forward-thinking strategy to remain competitive.

As a form of out-of-home advertising, public transport is an effective way to capitalise on captive audiences, drive engagement and reach vast amounts of people. How does it do this? Read on to find out.

Transport media is, in our opinion, the likely workhorse of the entirety of the out-of-home advertising ecosystem. It’s a category of out-of-home advertising that uses modes of transport to display advertising messages, this includes the use of buses, taxis, trains and trams.