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Erica Opiala 9/21/23 Erica Opiala 9/21/23

You Fibre’s Rebrand to ‘You’

This has been a great campaign to work on, as we have really been able to demonstrate our point of difference as an agency. You’s detailed understanding of ready-to-service areas, big data, and audiences, meant we could plan very strategically with minimal wastage.

We overlaid first and third-party data with our internal planning tool, so we can locate formats and media owners that fall within immediate proximity of the desired postcodes. We are excited to see how our media mix will support the direct sales team.

CGI Marketing Campaigns: Are they here to stay?

More and more brands are exploring hyper-realistic CGI campaigns and consumers seem to love it. However, like other marketing campaigns, there are considerations to be aware of, such as how easy it is to share the online campaign without context or credit.