Tube Advertising Costs: How much does it cost to advertise on the London Underground?
Advertising on the London Underground (commonly referred to as Tube advertising) offers an unparalleled opportunity to connect with millions of commuters every day. However, pricing for Tube advertising can vary significantly depending on the format, location, timing, and quantity. In this guide, we’ll break down the costs for tube advertising formats and explain why this medium is so effective for brand visibility.
Understanding Tube Advertising Costs
Tube advertising slots are typically bought in 2-week placements, with costs fluctuating based on high-demand periods, campaign sizes, and the choice of stations. Minimum orders are often required for certain formats, such as Tube Car Panels, where the entry-level order starts at 550 units.
One of the most significant pricing factors is station categorization. Premier stations, such as those in central London with high footfall, command premium prices. Alternatively, a General Distribution package, where ads are spread across multiple stations without the ability to choose specific locations, offers a cost-effective option for broader reach. Your campaign goals and target audience will play a major role in determining the best option.
A Cross Track 16 costs start at £500 for 2-Weeks in General Distribution.
Tube Advertising Formats and Costs
London Underground Posters
These classic formats are placed in high-visibility areas across Tube stations, targeting passengers as they navigate the Underground.
Paper 4 Sheet: £150 - £195
Paper 6 Sheet: £400 - £520
Paper 12 Sheet: £425 - £552.50
Cross Tracks 16’s: £500 - £650
Tube Car Panels
Placed inside Tube carriages, these ads are perfect for engaging a captive audience during their journey. They’re particularly effective for campaigns targeting commuters and repeat travelers.
Single Panel: £10 - £13
550 Panels: £7,000 - £9,100
2,200 Panels: £25,000 - £32,500
Key Considerations for Tube Advertising
Station Choice:
Premier Stations: Ideal for maximum visibility but come at a premium.
General Distribution: Cost-effective for a broad reach, though less targeted.
Format Variety:
Posters target passengers at stations.
Car Panels engage commuters during their journey.
Digital and Other Options:
The London Underground also offers digital formats, such as Escalator Panels and Digital Ribbons, which can enhance campaign flexibility and interactivity.
There are further options and all can be seen here in our London Underground Advertising guide.
Why Choose One Day Agency?
At One Day Agency, we simplify the complexities of planning a Tube advertising campaign. With our proprietary software, we help brands identify the most effective placements to achieve their goals. Additionally, as a media agency, we bulk-buy media for our clients, allowing us to offer some of the best rates in the market.
From posters to Tube Car Panels to digital formats, we ensure your campaign achieves maximum value and impact. If you’re interested in other formats like Escalator Panels or Digital Ribbons, contact us today for customized pricing and strategic insights.