The UK-based advertising and marketing agency won a large-scale multinational pitch to activate Jordan’s new “Kingdom of Time” out-of-home campaign across 10 European countries including the UK.

Jordan takes its name from the Jordan River and it is recognised officially by the Hashemite Kingdom of Jordan. With hominid evidence dating back to 200,000 years, Jordan today is one of the world’s biggest tourist destinations with over 100,000 archaeological sites and tourist sites being the most popular the historical cities of Petra and Jerash, icons of the Kingdom.

To drive awareness post-pandemic, the Jordan Tourism Board is launching a major new marketing campaign titled “The Kingdom of Time” to put its iconic destination back on the map with an out-of-home campaign across 10 European countries and the UK. The campaign, with a new identity from the previous, will launch in early Q4 and include all major out-of-home formats with a few surprises.

Ricardo Seixas, One Day’s Founder and CEO, said: “We’re thrilled to work on this campaign with our friends at Jordan Tourism Board and deliver out-of-home media across a vast part of Europe and the UK. Winning these highly-competitive International media buys against some of the largest players is yet another fantastic testament to our ability to compete anywhere as has been the case since late last year. Currently, we have a presence and work across 15 countries and we can’t wait to share some of our product and expansion plans in the incoming months.” 

Dr Abdel Razzak Arabiyat, Managing Director of the Jordan Tourism Board, said “Jordan in its recent history has relied heavily on and benefited from sharing plans and exchanging experiences with our neighbours and friends in The United Kingdom and Europe. In addition, Arabiyat emphasized by stating: “Among the top priorities of the Jordan Tourism Board is to work collaboratively to achieve and attract more visitors from all over the world as Jordan has a lot to offer as a travel destination. Besides its stunning natural landscapes and a world-renowned historical and religious site, Jordan is very well known for its hospitality, and world heritage sites.”

Looking to run an international advertising campaign? Find out more about One Day destination marketing agency here.