How Much Does Bus Advertising Cost?
Bus advertising is a versatile and impactful way to reach audiences on the move. With buses operating across cities, towns, and rural areas, this medium offers brands the opportunity to achieve high visibility across diverse geographical areas. However, as with all advertising, understanding the costs and options is essential. In this guide, we’ll explore the pricing for various bus advertising formats and highlight the factors to consider when planning a campaign.
Understanding Bus Advertising Costs
Bus advertising is typically purchased in 2-week placements, with costs varying depending on timing, geographical area, and quantity. Minimum order quantities often apply, and these prices reflect media costs only, excluding production. An important consideration is that advertisers cannot select specific bus lines—only depots that cover designated geographical areas. This means your ads will circulate within a specific region rather than targeting individual routes.
Additionally, premium formats like Bus Wraps start at £20,000 for a one-month placement, offering unmatched visibility for high-impact campaigns.
A Bus Superside cost start at £130 for 2-Weeks and have minimum orders.
Bus Advertising Formats and Costs
Below are some of the key options and costs, and you can see all these options in our Bus Advertising guide here.
Headliners
Placed at the top of the bus, these ads are great for quick visibility and are often paired with other formats for added impact.
Cost: £6.00 - £7.80 per placement
Lower Rears
These ads are located at the lower rear of buses, ensuring visibility for vehicles and pedestrians behind the bus.
Cost: £60.00 - £78.00 per placement
Streetliners
Long ads positioned along the side of the bus, ideal for targeting pedestrians and other vehicles.
Cost: £60.00 - £78.00 per placement
Supersides
Larger side ads that cover a significant portion of the bus, ideal for creating standout visuals.
Cost: £130.00 - £169.00 per placement
T Sides
Ads positioned on the side panels of buses, offering a larger surface for creative designs.
Cost: £250.00 - £325.00 per placement
Single Deck Mega Rear
Located on the rear of single-decker buses, these ads offer maximum visibility for road users.
Cost: £325.00 - £422.50 per placement
Double Deck Mega Rear
Similar to the Single Deck Mega Rear but covering the larger rear of a double-decker bus.
Cost: £4.00 - £5.20 per placement
Key Considerations for Bus Advertising
Depot Selection:
Advertisers choose depots rather than specific bus lines, making it essential to target areas strategically.
Minimum Orders:
Many formats require minimum order quantities, such as multiple placements across a fleet.
Production Costs:
Media costs do not include the production of the advertising material, so this should be factored into the overall budget.
Premium Formats:
Formats like Bus Wraps provide unparalleled visibility and can dominate the streets, making them ideal for high-impact campaigns.
Why Choose One Day Agency?
At One Day Agency, we take the guesswork out of planning bus advertising campaigns. With our proprietary software, we help brands identify the best depots and formats for their needs. As a media agency, we bulk-buy placements, ensuring some of the most competitive rates in the market.
From Headliners to Mega Rears to full Bus Wraps, we’ll guide you through every step to create a campaign that maximizes visibility and impact. Contact us today to learn more about how bus advertising can drive your brand forward.