What is VOD Advertising?
As digital media continues to evolve, Video on Demand (VOD) advertising has emerged as a powerful tool for brands to engage audiences on their terms. With the flexibility to reach viewers who consume content at their convenience, VOD advertising offers unmatched targeting, affordability, and measurable results.
What is VOD Advertising.
What is VOD Advertising?
VOD advertising refers to ads placed within video content that viewers access through on-demand platforms rather than scheduled broadcasts. This shift aligns with changing TV habits and the rise of streaming platforms.
Key Features of VOD Advertising
1. Precision Targeting
Unlike traditional TV ads that cast a wide net, VOD advertising allows brands to target audiences based on demographics, interests, and behaviours, ensuring every impression counts.
2. Flexibility in Placement
Ads can run before, during, or after the video content, providing creative options to deliver your brand’s message.
3. Cost-Effective Solutions
VOD advertising suits brands of all sizes, with campaigns starting at affordable CPMs ranging from £35 to £150.
4. High Engagement Rates
On-demand viewers are more engaged with content, making them receptive to your message.
The VOD Advertising Landscape in the UK
The UK boasts a vibrant VOD ecosystem with platforms that offer expansive reach and opportunities for brands:
Sky: Through Sky Go, Sky Q, and Sky Glass, advertisers can target premium households with tailored campaigns.
ITV: ITVX provides access to millions of UK households and offers audience segmentation.
Channel 4: All 4 connects with a younger, diverse audience through ad-supported content.
YouTube: The dominant AVOD platform offering precision targeting.
Freevee: Amazon’s ad-supported video platform for extensive reach.
With these platforms, your brand can connect with millions of viewers across various touchpoints.
Why VOD Advertising is Affordable
One of the biggest misconceptions about VOD advertising is that it’s only for big-budget brands. The truth is, any brand can run a campaign, regardless of size. VOD ads are typically sold on a Cost Per Thousand Impressions (CPM) basis, with rates ranging from £35 to £150 CPM. This flexibility makes it possible to achieve your marketing goals whether you’re investing £500 or £50,000.
For example:
A small local business could run a regional campaign targeting specific demographics for a few thousand pounds.
A national brand could achieve mass exposure while optimizing spend through precision targeting.
The UK VOD Landscape: Fascinating Facts
95% of UK households access VOD content regularly, according to Ofcom.
AVOD platforms like All 4 and ITVX reach over 30 million viewers monthly.
The UK’s VOD ad spend is projected to grow by 15% annually, outpacing traditional TV ad growth.
Non-skippable ads account for 80% of impressions on AVOD platforms, ensuring your brand gets noticed.
How One Day Agency Can Help
At One Day Agency, we specialize in creating impactful VOD campaigns that deliver measurable results. Here’s how we can help:
Strategic Planning: We identify the best platforms, target audiences, and ad formats for your brand.
Creative Development: Our team crafts compelling video ads designed to engage and convert.
Budget Optimization: We ensure every pound of your budget is spent effectively to maximize ROI.
Performance Analytics: Post-campaign reporting ensures you understand what worked and where to optimize.
Whether you’re a startup exploring VOD for the first time or a seasoned brand looking to refine your strategy, One Day Agency has the expertise to make your campaign shine.
Conclusion
VOD advertising combines the reach and engagement of traditional TV with the precision and affordability of digital marketing. With platforms like Sky, ITVX, and All 4 dominating the UK’s media landscape, there’s never been a better time to invest in VOD advertising. Whether your budget is big or small, the team at One Day Agency can help you make every impression count.
Ready to launch your VOD campaign? Contact us today to get started!