It's official. Winter is here. The year has flown by, and as we approach the holiday period and the new year, we’ve been reflecting on some of the incredible developments that have hit the world of digital marketing this year. As an early Christmas gift to you, we’ve compiled the Top 10 Killer Digital Marketing Stats that will leave you excited for what’s to come.

Let’s get started!

1) More Brits are online than ever before

Recent studies have found that in the 7 years since 2013, the number of over 75 that have become regular internet users has almost doubled. Climbing from 29% to 54%, over half of British over 75 can now be reached online through your digital marketing campaigns.

And it isn’t just seniors that are joining in the fun!

2) 81% of disabled adults are now online

From 2019 to 2020, the number of disabled adults online increased by almost 1 million people. Nowadays, around 11 million (or 81% of) disabled adults are online, too!

3) The importance of digital marketing

Just as more and more of us are going online, so too are more marketers prioritising digital spend over OOH. In 2020 alone, a whopping 72% of all marketing spending in the UK was focused on digital marketing campaigns.

4) The force of email marketing

Email marketing has been a favourite of marketers for a long time now, and it still proves to be one of the best forms of digital marketing in an advertiser’s arsenal.

According to some recent research, e-commerce businesses that sent automated welcome emails to customers and email list members had a conversion rate of 51.9% on average. That’s over half of all email list members!

5) The unstoppable automated email

Meanwhile, according to another study, automated cart abandonment emails also saw big success, with a conversion rate of more than 33%.

6) Email marketing and early-stage lead generation

The possibilities that come with email marketing extend far beyond the strength of automated emails.

According to the Demand Gen Report of 2021, 53% of marketers claim that email marketing has been the most effective channel for promoting early-stage lead generation.

7) Video marketing

But don’t let email marketing’s success distract you from considering video marketing, too. According to Wyzowl, 87% of businesses now use video as a tool in their overall digital marketing strategy.

8) Marketing automation software

For those considering adding marketing automation software to their advertising toolkit, it may be helpful to learn that the market for this software is estimated to reach a huge $16.87billion by 2025.

9) Customer relationship management

The way that brands communicate with consumers online is more important than ever before. It may come as no surprise then that the global CRM market is expected to reach $113.46 billion by the end of 2027.

10) A merry little Christmas stat

As we prepare for the new year, we thought it was only right to end this list with a merry little Christmas stat. Last year’s Christmas e-commerce sales were higher than ever before, increasing by 46% compared with the previous year in the UK alone. Global retail e-commerce sales are expected to climb by a further 16.8% this year, reaching a mind-blowing $4.9 trillion worldwide.

To learn more about Digital Marketing Stats, get in contact today.