Video advertising is a unique and reliable way of capturing the attention of your potential customers.

So, when it comes to the purchasing decisions that consumers make, what role does video advertising play?

Let’s find out!

How do brands use video advertising?

For generating leads, educating audiences about their product, brand or service, and generating more sales, video is very much “in” at the moment.

And with good reason.

When done right, video can yield amazing results for brands – especially when it is used to add a human element to a brand’s identity.

But, like all marketing tools, video marketing must be used precisely.

Timing, content, and creativity are everything when it comes to video advertising. 

What do brands need to consider when using video marketing?

Capturing attention

With stories of our ever-shortening attention spans circling the internet, it’s no secret that, as a species, we are becoming harder to impress.

This puts pressure on advertisers to grab the attention of consumers as soon as possible.

While the video is a brilliant medium to captivate audiences, video advertising only works properly when it is creative. Remember- as well as information, consumers also seek entertainment from video.

Choosing the right channel

According to a recent study, the most widely used platform by video marketers is YouTube. A whopping 87% of video marketers favour the platform – a number that has increased by 2% since 2020.

Interestingly, despite TikTok’s success this year, the same study found that only 20% of video marketers have used it as a marketing platform, with just 67% of those calling it effective.

For marketers and advertisers, choosing the right channel to market your brand through is essential for creating videos that drive results.

Why does video advertising work?

As the second most-used content type on social media for increasing audience engagement, and with live video being the third most-used social media marketing tactic around, its no surprise that it has become so popular.

But video isn’t only popular with marketers.

One study found that a whopping 84% of people have been convinced to buy a brands service or product after watching one of that brand’s videos.

Video marketing really does work. Not only does it educate audiences about a product or service while adding to a company’s brand voice, but it also serves to build consumer trust.

With that being said…

What is the role and importance of video advertising in 2021?

The great strides that social media and technology have made in the past few years have been made with one goal in mind: capturing our attention.

Time and time again, video advertising proves to be a strong method of attracting, educating, captivating and enticing consumers.

Whether a short video describing your brand’s product or a long livestream that perfectly demonstrates your brand voice…

One thing is clear.

Video is something that all brands should consider making part of their marketing strategy.

The future of video is bright!

To learn more about Video Advertising in Consumer Purchasing Decisions, get in contact today.