The advertising and marketing agency on the back of last year's success was selected to launch the brand’s second ever outdoor campaign.

Founded in 2011 in Nottingham, UNiDAYS has grown to capture 1 in every 3 students in the UK, US, Australia, France, Germany, Italy and Spain. With some of the biggest brands in their marketplace reaching over 200 million students, Unidays aims to enable next-generation learning, earning and retail experiences with digital identity.

After a successful OOH campaign in 2022 launched by the agency, a first for UNiDAYS, the brand is back for this year’s freshers with a new advertising campaign planned and delivered once more by the team at One Day Agency. The campaign, aiming to activate new students, is launching across the entire UK with a cross-channel multiformat campaign with hundreds of placements. 

Ricardo Seixas, One Day Agency founder and CEO, said: “We are delighted to be working closely with UNiDAYS for a second year and supporting the team and the brand in activating this year’s students. The student audience is an ever-growing and important audience in the UK and one we focus more and more on with our clients, partners and research.”

Mark Hodson, VP of Marketing at UNiDAYS, comments, "Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".

The agency continues its fast-growth trajectory throughout 2023 expected to beat 2022 results and with an ever-growing national and international client portfolio across B2B and B2C such as the Polish Tourism Board, BigCommerce, YouFibre and more.

Find out more about our student marketing services here.