It’s easy to lose track and become myopic with today’s digital ad platforms immediacies, A/B testing for A/B testing sake, to attempt to find answers on all the available data & key performance indicators. The truth is we all need to go back to the old Madison Avenue days (without the suits) because nothing really changed in advertising. And don’t even get us started with AI-generated video and social ads!

Research and situational market and consumer awareness are fundamental.

Here’s a few easy and common tips to help you nail it:

🤷‍♂️ Understanding the DIGITAL CONSUMER and your potential buyer, what it does online is key. We love GlobalWebIndex.

🔎 MONITOR market intent at scale. This can be achieved, as we did, with a dashboard and a makeshift API connected to Google Trends. By having a magnifier lens into the market, it empowers you to make accurate and timely marketing decisions. Write in the comments below if you’re interested in learning how you can build one.

📝 Learn what your potential buyers WANT. Make sure you have your Analytics connected to your website’s search box and your search console.

To learn more about Research & Situational Market Awareness, get in contact today.