So, your brand is on Twitter… but is Twitter the best place to reach your target audience? And how can you use the power of Twitter advertising to reach even wider audiences?

Let’s find out.

But first, let’s get a few things straightened out.

What is Twitter, and what are Twitter ads?

Okay, so you probably know what Twitter is.

But did you know that over half a billion tweets are posted every day?

Or that the famous blue bird that forms Twitter’s instantly recognisable logo is actually named Larry? 🐦

(We think he’s more of a Barry, but anyways…)

Let’s look at the different ways brands can use Twitter to reach new audiences with Twitter ads.

Promoted Tweets, Accounts, Trends and Moments

Using Twitter’s Promote features, brands can choose to promote tweets, their account, trends (which allows brands to show themselves as a potential interest to new customers under Twitter’s Trending section) or moments (which lets advertisers share story-like adverts on the app).

All these features allow brands to instantly connect with users, establishing a seamless transition for users, from scrolling aimlessly to wanting to know more about your brand.

Automated Ads

Twitter’s Promote Mode allows brands, especially those with fewer resources to devote to their Twitter presence, to reach around 30,000 more people with their tweets each month.

The feature allows the first 10 tweets a brand sends out every day to automatically get added to a Promoted Tweets campaign that targets your chosen audience, whilst also automatically adding your profile to a Promoted Account campaign.

As you can see, Twitter provides quite a few options for advertisers.

So, how can you use Twitter and the power of Twitter ads to reach your target audience?

Learn from organic posts

To understand whether Twitter is the right place to reach your target audience, let’s look back at some recent changes in the app.

In less than a year, Twitter removed their Fleets feature. Built to mimic Snapchat’s iconic Stories feature, Twitter’s Fleets sought to connect the app’s users through videos that were automatically deleted after 24 hours.

But it was not to be.

Due to low usage, the feature was removed after a mere 8 months.

To learn more about if Twitter is the Right Place to Reach your Target Audience, get in contact today.