The term ‘metaverse’ has been thrown around a lot in the past few years, but what is the metaverse, exactly? And how can advertisers reap the benefits of the metaverse in 2022 and beyond?

Let’s find out!

What does metaverse mean?

The metaverse is a fictional, virtual reality (VR), where users are able to interact with each other in a computer-generated setting.

While the concept of a ‘metaverse’ has been around for several decades, it is only in recent years that the possibility of it entering our lives has become feasible.

What is the Facebook metaverse?

Last year, Mark Zuckerberg announced the next phase of Facebook: Meta.

According to Zuckerberg:

“We believe the metaverse will be the successor to the mobile internet… We’ll be able to feel present like we’re right there with people no matter how far apart we actually are.”

In the coming years, millions of us are expected to join in on the fun. But is it possible for advertisers to reach new customers or clients through the metaverse?

How can digital marketers make the most out of the metaverse?

There are set to be plenty of opportunities for digital marketers to thrive in the metaverse – both now and in the future. Here’s how.

1.     It’s already here

The VR world that Zuckerberg’s Meta, and many other companies, are seeking to create might be years from now, but brands can get involved now.

The metaverse isn’t just a fictional reality, it is a digital landscape where users can interact and exchange assets. Sound familiar?

Getting involved in the world of crypto and NFTs is becoming more and more essential for brands looking to meet their target audience where they are.

Simple solutions like transforming your brand’s logo or mascot into an NFT to trade, to accepting payments in cryptocurrency can help attract customers whose lives are already being transformed by the metaverse.

The best part? You can do this as early as today.

2.     Making it meta

The metaverse, while being a fictional world, is also meant to resemble real life. Participants of the metaverse will expect a blend of the unfamiliar with the familiar.

This means that OOH ads will likely find a new home online. Think about it – a realistic city in the metaverse needs billboards, right? It also needs ads to fill those billboards.

It is likely that, as the VR technology develops and the metaverse gets more and more real, we will start to see a shift as advertisers look to fill the fictional world with their campaigns.

And it doesn’t even need to be new campaigns. For those brands with successful billboard campaigns, there is the opportunity to take what already works into the metaverse.

The best part? Recycling your campaigns for use in the metaverse will reduce your total ad spend overall, making it the perfect option for brands looking to dip their toes into advertising in the metaverse without assuming the risk of potentially over-committing.

At One Day Agency, we’re always looking to the future. And the future is here.

For brands looking to get involved in the metaverse, there has never been a better time to work with a digital marketing agency that can create a metaverse marketing strategy that takes your business into the new world.

To learn more about Advertisers Embracing the Metaverse, get in contact today.