When it comes to advertising a brand on social media, there are a lot of options out there. 

And as more and more social media apps are made each year, advertisers are spoilt for choice! 🙌

But with almost 300 million daily active users, Snapchat is a no-brainer. 

The iconic Stories feature allows users to express themselves freely and continues to draw newer audiences both young and old.

From the app's unique ability to feel personal and use video to directly reach users, there's a lot that brands can gain from being on Snapchat.

This is where the app's new feature, Snapchat Trends, comes in. 

So, what exactly is Snapchat Trends, and how does it work?

Let's find out!

What is Snapchat Trends?

As with any social media platform, the best way to reach consumers is by optimising content so that you reach the right consumers for your brand. 

For the first time ever, Snapchat is allowing advertisers to see which topics, keywords and ideas are most relevant to users.

Using new technology, Snapchat Trends allows advertisers to view which keywords and topics shared through My Stories and public Stories are trending amongst users. Through providing deeper insights on organic chatter, brands can better connect to their communities. 

Described as "for marketers and content creators", Snapchat Trends aims to erase the division between advertisers and users by offering insights into what brings users to Snapchat in the first place. 

Sounds like a game-changer to us.

If only someone had made a guide to help advertisers use Snapchat Trends and get killer results...

Have no fear! As always, we've got your back. 😉

Here's how to make Snapchat Trends work for you.

How to get the most out of Snapchat Trends

1.     Research 

This may come as no surprise, but people love to celebrate. From National Ice Cream Day to Pancake Day, users love a reason to honour a tradition or create a new one. So, around these themed days, keyword trends tend to reflect these small holidays. This provides brands with an excellent opportunity to connect with users!

And Snapchat Trends gives advertisers the ability to research and analyse consumer reactions to these moments.

Snapchat Trends also gives advertisers the opportunity to better understand their market.

By analysing how consumers respond to yours or other products or brands in the market, users of Snapchat Trends can see how consumers feel by analysing trends in keywords and topics over time. 

2.     Patterns 

Analysing trends isn't the only way brands can get more data on their target audience.

In their announcement of the new feature, Snapchat states:

"Recently, we saw a 100% increase in mentions of the phrase “third-wheeling.” After digging deeper, we found it actually was a recurring trend that peaked almost every Friday and Saturday. For the online dating industry, this language trend has been used as directional insight to help fuel new and relevant creative on Snap. "

Analysing trends is the ideal way for advertisers to optimise their content for their target audience. 

3.     Connect 

Analysing consumer data such as trends, keywords and popular moments allows advertisers to take advantage of these keywords and trends to connect to their audience and provide entertaining content and/or ads that meet these trends.

The versatility of this new feature shows how Snapchat Trends can be an effective part of your marketing strategy. 

How do you plan to implement Snapchat Trends?

To learn more about Ad Streaks with Snapchat Trends, get in contact today.