Consumer behaviour dramatically changed and likely will never go back to old ones because people learned new skills, acquired new habits and more. To keep up with shifting user behaviours, consider Google Trends, a free tool that provides access to actual search requests across Google Search, YouTube, Shopping, and Images. By entering a keyword or a topic, you can explore what the world is searching for in near real time.

Here are top 6 tips for using Google Trends:

1. Filter across properties

You can now explore the latest market trends across Google Search, Image Search, News Search, Google Shopping, and YouTube Search.

2. Compare search terms and topics

You can compare your search terms and topics across languages, locations, and time periods to find those most relevant to your business.

3. Explore market trends by category

Words often have multiple meanings, so make sure to find the right version on Google Trends. For example, if you search for “mask,” you can add a category to indicate whether you mean protective health equipment or a type of beauty product.

4. Find related searches

When you search for a term in Google Trends, you can also explore the top searches, rising searches, and searches related to your term.

5. Leverage Google Trends search tips

To get the most out of the tool, leverage Google Trends search tips. Use punctuation to refine trends, group search terms, and filter your results to ensure you get the most relevant results.

6. Subscribe to a Google Trends alert

Make sure you subscribe to a Google Trends alert to get email updates on the most popular topics and searches in your region.

To learn more about Market Trends, get in contact today.