Billboard Advertising Costs
Billboard advertising remains one of the most effective ways to capture attention and create impactful brand recognition. However, understanding the costs associated with billboard advertising can be complex. Prices vary widely depending on factors such as location, date, format, and media owner. In this guide, we'll explore the cost ranges for various billboard environments and explain why these platforms are valuable for brands.
Understanding Billboard Advertising Costs
When discussing billboard costs, it’s crucial to note that these are based on 2-week slots. Digital costs are calculated for a 1/6 rotation or one 10-second ad every minute. Some formats also have minimum orders and lead times vary from 4-weeks to a few days in the case of digital billboards.
Additionally, there are over 20 media owners in the UK, and their pricing varies significantly. For instance, regional media owners in the North West often charge a fraction of the cost compared to premium media owners in London due to differences in audience impacts. Let's delve into specific environments and their benefits.
A Roadside bus stop 6-Sheet costs between £250 - £325 for 2-Weeks.
Roadside Billboards
What Are They?
Roadside billboards are positioned along busy roads, motorways, and urban streets. These high-visibility placements are perfect for reaching drivers, commuters, and pedestrians.
Why Are They Beneficial?
Mass Exposure: Roadside billboards often have the highest audience impacts, ensuring your brand is seen by thousands.
Geographical Targeting: They allow brands to target specific areas or regions.
Long Exposure Time: Drivers and passengers passing by repeatedly are likely to retain your message.
Costs:
Paper 6 Sheet: £250 - £325
Paper 48 Sheet: £400 - £520
Paper 96 Sheet: £800 - £1,040
Digital 6 Sheet: £420 - £546
Digital 48 Sheet: £1,000 - £1,300
Digital 96 Sheet: £4,500 - £5,850
Find out more here: Roadside Billboards
A paper 6-Sheet rail billboard costs between £350-455.
Rail Billboards
What Are They?
Rail billboards are placed in and around train stations, targeting commuters traveling by rail.
Why Are They Beneficial?
Dwell Time: Commuters waiting for trains have more time to engage with your message.
Professional Audience: Rail ads often reach working professionals with disposable income.
Repeat Visibility: Daily commuters pass these ads multiple times per week.
Costs:
Paper 4 Sheet: £50 - £65
Paper 6 Sheet: £350 - £455
Digital 6 Sheet: £900 - £1,170
Find out more here: Rail Advertising
Key Considerations
Digital vs. Paper:
Digital billboards are more expensive due to higher visibility and interactivity.
They are typically located in high-traffic city centres or premium environments.
Media Owners:
Premium media owners, especially those operating in London, charge significantly more than regional providers.
Location and Timing:
Costs rise during peak seasons and in areas with higher footfall or traffic.
Why Choose One Day Agency?
At One Day Agency, we simplify the billboard planning process with our proprietary software, which identifies the best placements for your brand. As a media agency, we bulk buy media for our clients, allowing us to secure some of the best rates in the market. Whether you're looking for high-impact roadside ads or strategic rail placements, we’ll ensure your campaign achieves maximum value.
Ready to elevate your advertising? Contact One Day Agency today to start planning your billboard campaign.