Digital marketing and its digital advertising channels are absolutely fundamental to business success because more and more people live their life on the Internet. Many brands and companies at some point face this question: should we hand over our digital marketing to a digital agency or hire a build an in-house team?

To help answer, here are a few advantages and benefits of working with a digital marketing agency in London or Manchester.

1. Digital Marketing is multidisciplinary and requires many skills

The digital marketing landscape changes and grows almost daily with the new addition of channels, features, capabilities and technology. With it, the necessity of more and more professionals specialised in each channel and platforms. A digital agency typically has all the professionals you will require and since it’s part of their core business, they will naturally keep up with the digital landscape.

2. Agencies are closely supported by the advertising platforms (Google, Facebook, etc)

A digital agency has close support from all the advertising and tech platforms. As a brand, depending on your budget, you will have too but the key difference is that digital agencies manage large amounts of ad spent and because it, for example, Facebook or Google will support agencies more closely with specialised programs, training, and release of beta features which can give a brand an important advantage over another player.

3. Digital Marketing Agencies have experience in many sectors with valuable empirical learnings

There are always two sides when managing a digital channel such as Google Search. For one, having the training to work with the platform and second, knowing what works or what doesn’t work. And that second is the most important aspect to make such a channel successful. Digital agencies manage large amounts of clients across all verticals and industries giving them great amounts of hands-on experience that can apply to any brand thus massively increasing their chances of success.

4. They are on top of trends

Integrated into a big network of different clients, partners, events, ad platforms and more, a digital agency can easily keep up with trends and help a brand acquire advantages over its slower-adopting competitors.

5. Experienced digital marketing professionals can be onerous and hard to spot & hire

It’s no secret that digital marketers have high salaries because there’s not enough in the market since some of the digital marketing platforms are relatively new and the market hasn’t yet caught up. A team that can support a brand across all digital formats efficiently shouldn’t be less than 3 at an average cost of £100,000 per annum. Finally, these can be hard to hire not only due to scarcity but more importantly understanding their experiences and qualifications to hire them.

6. Digital Agencies have tools that help to manage campaigns and budgets efficiently

Digital marketing management requires different tools to run an appropriate campaign. When it comes to online marketing, there is nothing like one-tool-for-all. To run successful online campaigns, you’ll need keyword and/or market research, competitor analysis, analytics, automation tools, reporting and performance analysis platforms and more. Most of these tools are premium services and can be quite expensive so their cost only makes sense at scale (number of clients/campaigns). Digital marketing agencies already have all the tools required to run a successful digital campaign. All you’ll need to pay is the cost of hiring them and getting their services.

7. They have a truly holistic view of marketing

Digital agencies have multidisciplinary teams working together across all online advertising formats. This allows them to truly understand brands and how to best resolve their marketing challenges with a unique holistic perspective.

8. Some Digital Marketing Agencies cover all aspects from creative to activation.

A digital marketing plan has many elements: market, audience, messaging, management, optimisation, reporting, and… the ads themselves. A digital agency, like One Day Agency, covers all the process from creative to activation. As with other parts, building creative has its sets of expensive tools, teams and more. Attempting to build a creative team in-house can be onerous like a digital marketing one but also the loss of experience and efficiencies digital agencies have by having teams collaborating together on the same challenge.

To learn more about Advantages of Working With a Digital Marketing Agency, get in contact today.