National Advertising

Outdoor Advertising Manchester

Engage With Urban Audiences With Manchester Outdoor Advertising Campaigns

One Day helps brands connect with audiences through outdoor advertising in Manchester using billboards, digital screens, transport advertising, and location-based campaigns across high-footfall areas including Deansgate, Spinningfields, Piccadilly Gardens, and the Trafford Centre.

Manchester is one of the UK’s fastest-growing and most dynamic cities, offering excellent ways for brands to utilise out-of-home advertising to connect with diverse audiences at scale. Known for its cultural influence, thriving retail sector, and strong economy, the city is a place where impactful outdoor promotions can reach many consumers during their daily routines.

As a major northern hub, Manchester welcomes millions of visitors a year, alongside a resident population of over 580,000, and over 2.8 million in the wider Greater Manchester area. Reports show that the city is the third most popular in Britain for international travellers, with 1.15 million global arrivals annually.

From promoting products in high-footfall retail destinations like the Trafford Centre to erecting billboards in busy commercial districts like Deansgate and Spinningfields, Manchester outdoor advertising can deliver exceptional visibility.

Book a video call

Why Outdoor Advertising in Manchester?

The compact city centre, high pedestrian footfall, and consistent commuter flow all contribute to an environment where well-placed campaigns can generate sustained impressions. Some of the many reasons to consider out-of-home promotions in Manchester include:

A strong and colourful calendar of high-profile events, including sports, music and exhibitions, which bring additional audiences to the city year-round.
High footfall traffic across Manchester’s retail, leisure and business destinations like the Northern Quarter, New Cathedral Street and Exchange Square.
The large, diverse urban population, ranging from students to professionals, and international to domestic visitors.
Extensive use of public transport networks, including trams, buses, railways and regional rail links, delivering high-frequency exposure to ads.

Supported by high smartphone usage and online engagement, businesses can create multi-touchpoint campaigns to maximise the results they achieve from out-of-home placements, making the most of the city’s reputation as a centre for culture, sport and innovation.

How One Day Agency can help.

One Day is a uniquely experienced team of creative, media planning and buying and research specialists, offering clients a full-service approach to outdoor advertising in Manchester. From initial concept development through to tracking performance, we support each stage of every campaign to ensure they deliver.

Our colleagues collaborate with a wide network of media owners to secure premium outdoor promotion placements, and our integrated strategies and data-driven insights ensure each ad is tailored to the intended audience and location.

Our Work

Manchester Outdoor Advertising Formats

Billboard Advertising in Manchester

Classic outdoor advertising formats, including high-profile billboards, remain a very effective way to achieve visibility within Manchester. Ongoing impressions generated by passersby using commuter routes and pedestrian areas can amplify brand awareness many times over.
Locations across the city, such as Deansgate, Oxford Road and the Northern Quarter, are particularly relevant for businesses that want to improve their reach, owing to the exposure to a mixture of residents, professionals and visitors who frequent these areas.

Billboard Advertising in Manchester
Manchester Digital Billboards

High-resolution digital billboards are dotted around key destinations, such as Piccadilly Gardens and the major arterial routes into and out of the city centre. They allow brands to display dynamic content that can be updated in real time, for example, based on the weather or the time of day.
These contemporary formats are perfect for time-sensitive promotions, new product launches and campaigns that rely on high-frequency exposure. By scheduling content around peak traffic times, digital screens can also increase the efficiency of campaign delivery.

Book Video Call
Public Transport Advertising in Manchester

The transit links in the city are extensive and include Metrolink tram services, buses, and trains, all of which provide opportunities for transport-based promotions. Brands can, for example, run campaigns on trams, at stations, or at bus stops to reach large numbers of commuters.
Transit promotions are most effective for businesses that want to achieve repeated exposure and ensure their messaging is seen multiple times a day. This type of campaign works well for brands targeting working professionals, students and visitors to Manchester city centre.

Our Work
Location-Based Manchester Promotions

Picking specific locations means businesses can associate their brands with places or products their audiences are familiar with. For example, retail sites like the Trafford Centre and Arndale are among the most in-demand retail and shopping centre advertising placements.
Formats range from digital screens to larger displays near entrances and food halls, allowing companies to influence consumers' buying decisions and target campaigns to specific places associated with retail, fashion, tech, or lifestyle brands.

Contact us

Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Speak with our planning team today.

💻 By video call.

Book a video call

📨 Send a message.

👉 Who will you speak to?

At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.

Shelby

Sailor

Scott

Klaudia

“Manchester gives brands the ability to achieve repeated visibility in a compact, high-footfall environment. From busy commuter routes to retail and entertainment districts, outdoor advertising here works because campaigns become part of people’s daily routines rather than just another online interruption.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Manchester is a great place for out-of-home promotions, and although it’s not the largest city, it also benefits from a compact layout. That means carefully placed ads can deliver repeat exposure and reinforce brand recognition.
Other reasons to consider Manchester include the volume of daily commuters, the high population density, and the diversity of the residents and visitors travelling to the city from other UK regions and internationally.
It’s always best to give the One Day team a call to chat through your campaign goals and the demographic you want to engage with, although some of the most popular places in Manchester for campaign placements include:
- High profile locations in the city centre, like Spinningfields, Piccadilly Gardens and Deansgate
- Retail hubs - particularly the Manchester Arndale and Trafford Centre
- Transport interchanges and stations, including Manchester Piccadilly Station
- Major commuter routes and pedestrian areas
The best advice is to narrow down your core audience, where they are most likely to consume advertising, and compare options based on your specific objectives.
It’s a common misconception that all advertising has gone digital, but the reality is that outdoor campaigns continue to perform strongly, particularly in major cities like Manchester.
Advancements in digital out-of-home technology and access to data-driven targeting have also improved the effectiveness of outdoor campaigns, such as using digital screens to ensure messaging is relevant and contextual.
Many businesses combine out-of-home with mobile and online advertising to get the best of both worlds, but outdoor media still plays a key role.

Full-funnel Advertising Agency

Our Work

About Us

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”